Philippe Demar

Art Director
& Graphic Designer

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Sadia

Olympic Mascots

My role:
Art Director / Graphic Designer

@ F/Nazca Saatchi&Saatchi Sadia is the leading frozen food company in Brazil and one of the official sponsors of the Olympic Games in Rio.

To show support for the country’s athletes, Sadia created a series of collectible dolls featuring their mascot — a friendly, cheerful turkey — dressed as athletes from various Olympic and Paralympic sports.

Getting one was simple: consumers just needed to spend R$30 on Sadia products. They also had a chance to win a trip to watch the Games in Rio.














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